At Bayleys, we go beyond just listing properties; we use powerful marketing to connect your property with the buyers who matter.

Total Property delivers a targeted multi-faceted marketing platform that utilises data-led campaigns and Bayleys’ extensive national and international networks to connect your commercial asset with an audience of highly engaged buyers.

Combining industry expertise, precision targeting and unrivalled reach across print, digital, social media and direct marketing, we maximise exposure and create greater opportunity for enquiry, competition and a strong result.

2,627,598

views across print and digital channels per Total Property issue

8,100

magazines are printed each issue (8 issues per year)

7,900

qualified subscribers receive the eDM each issue

Targeted buyer audiences

We build a buyer audience around your property, reaching active investors, developers, owner-occupiers, business leaders, syndicators, corporate decision-makers and high-net-worth individuals most likely to see its value. This focuses your marketing investment on relevant buyers, driving stronger enquiry and greater opportunity for competition.

Bayleys’ data-led digital audience

We combine Bayleys’ first-party commercial audiences with location, interest, social and retargeting data to find buyers most relevant to your property across our digital channels. This takes your campaign beyond known buyers, creating exposure among high-potential buyers. Our digital packages also put your property at the forefront of the best property websites targeting an active audience of buyers.

Targeting includes:

• Location and geo-targeted audiences
• Commercial buyer interests and profiles
• Bayleys website visitors and listing viewers
• Total Property subscribers and commercial enquirers
• Social media and retargeting audiences

Bayleys’ national buyer audience

Your property benefits from 240+ commercial specialists and the reach of 1,100+ Bayleys salespeople across Commercial, Residential and Rural. Together, our relationships and first-party data help identify qualified buyers and unlock capital beyond the traditional commercial market.

Bayleys’ international buyer audience

Through Bayleys’ partnerships with Knight Frank and McGrath, your property can reach investors and capital across 70 markets. This broadens your potential buyer pool beyond New Zealand and creates more opportunity to identify the buyer who sees the greatest value in your property.

Air New Zealand Lounges

Bayleys' Total Property is on display in Air New Zealand’s 15 domestic and regional lounges.

Access unmatched value

Bayleys is New Zealand’s only significant full-service real estate agency, and because of our size and media buying power, advertising your property with Total Property offers unmatched value, competitive rates, and preferential media placements.

Support and services

As New Zealand’s largest full-service real estate agency, Bayleys has the most comprehensive support services of any real estate company in New Zealand. You have access to the strongest and most innovative marketing team in the real estate industry, skilled research and public relations teams and our award-winning auction team.

Complete the form to receive the latest Total Property marketing kit and see how you can be part of the next Bayleys’ Total Property campaign or get in touch with us at bayleyscommercial@bayleys.co.nz